Interactive Digital Displays: Engaging Customers in Malls and Super Markets
Reminiscing about our shopping experience in the past makes us realize the advancements in technology when it comes to engaging customers. The early 2000s saw an investment in large digital signage solutions to attract customers. By 2020, the scope of advertising transformed further to include interactive digital signage which is now creating waves in the industry.
So what is interactive digital signage and how is it engaging customers in malls and supermarkets?
Experiencing an interactive digital display in a mall or supermarket can help you understand the concept better. However, to put it in simple words, interactive digital signage are displays that allow customers to interact with the content displayed across the screen. It provides a more engaging and also unique experience for customers.
The concept of interactive digital displays
While digital displays existed much before the turn of the century, the concept of interactive displays is relatively new. Technological advancements and the development of Artificial Intelligence gave rise to a broader and more engaging concept, that is, interactive indoor signage.
The rising popularity of online shopping drove supermarket and also mall owners to invest in more engaging content that will appeal to customers. Digital signage for supermarkets became interactive, alluring customers back to brick-and-mortar stores.
Types of interactive indoor signage in malls and shopping arcades.
Interactive digital displays and indoor LED screens come in various styles, designs, and features. Choosing the best indoor signage for your store depends on the goals and objectives of your business. For example, touchscreen kiosks in malls allow customers to have a more hands-on experience with the products. On the other hand, demo stations provide product information to customers. Selecting the most appropriate digital signage for your supermarket can help you provide a more gratifying shopping experience for your customers.
How interactive digital displays enhance customer experience
Shopping malls like the Mall of Dilmunia in Bahrain engage customers through interactive digital signage displayed throughout the mall. Interactive digital displays have changed the way consumers or customers shop, redefining their interaction with products and also purchases.
Enhances customer experience
Interactive digital signage for supermarkets enhances customer experience. Customers look for an exclusive shopping experience. With interactive displays in Tamimi markets in Saudi Arabia, you can offer a unique experience for shoppers. Easy access to product information and also real-time information on promotional offers can provide a better shopping experience for customers.
Space saver
Apart from engaging customers, interactive digital displays often optimize floor space in a supermarket. Interactive digital displays are sleek and can be customized to blend with the store’s décor. Interactive signage replaces bulky signboards in malls and also supermarkets.
Versatility
Another advantage of adopting interactive digital advertising solutions for your mall or store is the versatility of your investment. While these boards can be used to display promotional offers and also product information, they can also be used as way-finding displays to enhance customer experiences in your store.
Are you looking for interactive digital displays for your store?
If you are looking for the most creative and attractive digital signage solutions for your store in the Mall of Dilmunia in Bahrain or your shopping space at the Tamimi markets in Saudi Arabia, Four Square has you covered. Our interactive digital display solutions offer enhanced customer experiences, improved sales and conversions, and better consumer engagement. At Four Square, we provide custom indoor LED solutions that help customers recall your brand.
Four Square is a leading digital signage company in Bahrain and also Saudi Arabia. Contact Four Square for all your digital signage requirements including interactive digital displays.