Digital Displays vs. Traditional Advertisements: Why Go Digital?
The world of advertising is a vast concept. However, we can broadly divide it into two categories:
- Digital displays
- Traditional advertising
To understand these concepts better, let us learn about the two modes of advertising and which medium is better for your marketing campaigns. With more information, you will know why digital displays are the key to the future of advertising.
What is traditional advertising?
Traditional advertising refers to advertising through conventional means like newspapers, television, or radio. While traditional advertising was at its peak before the turn of the 21st century, it has now given way to a more effective medium of communication- digital displays.
What are digital displays?
As the name suggests, digital marketing refers to advertising through digital means or channels. Today, digital advertising is considered one of the first choices for businesses when it comes to the promotion of their products or services. Digital displays in Saudi Arabia are effective and appeal to a large section of the audience, thereby meeting the marketing goals of businesses in the country.
Key differences between digital displays and traditional advertising
Ease of updating content
Content in digital campaigns is easily adaptable and updateable. Whereas in traditional campaigns changing or updating campaigns usually means printing a new advertisement. Therefore, digital displays are in a way, more cost effective than conventional advertising. Digital displays allow for real-time content updates which is not possible in conventional advertising campaigns.
At Four Square, we offer competitive rates for the most creative and effective digital displays in Bahrain.
Creativity in advertisements
Another advantage of digital displays is the extent of creativity can go beyond imagination. Digital displays can change colors and content with every passing second, whereas, traditional advertisements are static.
For example, a digital display can add festive offers and discounts without altering the main advertisement display. Information in digital displays can easily be updated. Also, digital display campaigns can adopt motion graphics, lights, and even audio to attract more customers. Traditional advertising however cannot adopt motion graphics or flashy lights and may be less attractive than digital displays. Once printed, traditional advertisements like newspaper ads cannot be altered.
The top digital display companies in Dammam develop effective digital displays to reach your target audience. Therefore, it is safe to say that digital advertising has the power to generate leads and convert audiences into paying customers.
At Four Square, we create innovative and appealing digital displays, ensuring your business can convert audiences into real customers. Reach out to Four Square for top-notch digital displays in Saudi Arabia.
Engagement
Another key difference between digital displays and traditional advertising is its content engagement. You can tailor digital display campaigns to personal choices. Also, digital display campaigns can be interactive. For example, a fashion attire store or a salon can promote its products and services through interactive digital boards that allow customers to assess different styles with just a click.
On the other hand, traditional advertising has no scope for interaction. The communication is mostly one-way and advertisers depend on responses of customers who notice the advertisement.
Digital displays in Bahrain by Four Square are creative and innovative, providing the audience with the most appealing advertisements that attract a large customer base.
Which is better? Traditional or digital displays?
While both traditional and digital displays have their pros and cons, the future lies in digital displays. Traditional advertising has a limited capability to attract an audience while digital display campaigns have a wider reach. Also, digital display campaigns are more cost-effective than traditional advertising.
A key drawback of digital display campaigns is the ever-evolving nature of the digital world. Therefore your digital display company in Dammam must constantly upgrade itself to stay in touch with the latest trends in the digital landscape.
Four Square, offering the best digital displays in Bahrain, is a team of creative professionals. We provide digital displays in Saudi Arabia and Bahrain while ensuring our advertising campaigns are tailored to fit each business. We constantly upgrade to ensure we are in touch with the ever-changing digital landscape. At Four Square, we adopt the latest trends in digital displays to offer our customers versatile options in digital display advertising.