Benefits of LED Digital Signage for Outdoor Advertising

LED digital signage has revolutionized advertising. So, what is digital signage and how has it changed marketing globally? Digital signage is electronic signage. It adopts technology like LED to display images, videos, or texts. Digital signage can take many forms like LED walls, restaurant menus, or airport directions.

The rising popularity of digital signage as a form of advertising is becoming more significant. So much so, that now, digital outdoor advertising is becoming one of the most adopted modes of outdoor advertising, slowly surpassing the popularity of static billboards.

So, let’s look at why LED displays for the outdoors are gaining momentum in Bahrain and globally.

Budget-friendly

Contrary to common belief, outdoor LED signage as a mode of advertising is cost-effective. The long-term benefits of investing in LED displays for outdoors advertising outrun the initial investments. Further, digital LED advertising allows you to easily change or update the information displayed on your digital ad, unlike print ads, where you have to bear expenses for printing new signs every time you update or change information.

That is why, LED digital signage in Bahrain is becoming more popular. Statistics reveal the global outdoor LED signage market is valued at more than US$ 7886 million in 2023 and is expected to reach a market value of more than US$ 21,744 million in ten years. This whopping figure reflects the importance of digital outdoor advertising as a form of marketing.

Greater visibility

Another advantage of outdoor LED signage is its ability to attract customers. Outdoor digital signage created by the best digital signage company in Bahrain like Four Square is attractive and eye-catching.

Also, digital outdoor advertising has greater reach than any other mode of advertising. LED displays in public spaces attract commuters and passersby's, targeting unassuming potential customers.

Durable

LED displays for outdoors are one of the most durable forms of advertising. Usually, an LED screen lasts up to 100000 hours or about 10 years. LED screens can last longer in the best-case scenario. So, your initial investment in LED display screens is quite worth it.

Take, for example, a large outdoor billboard. How long do you think the billboard will last? In all probabilities, your billboard will look attractive for just about a few weeks before it starts fading in the sunlight or peeling off due to the weather conditions. On the other hand, LED outdoor signage can last for many years.

Environmentally friendly option

Another benefit of investing in LED digital signage in Bahrain is that it is a more eco-friendly option. Firstly, LED advertisements do not use paper which accounts for more than 26% of waste in landfills. Also, the durability of LED screens reduces e-waste generated around the world. More sustainable solutions like LED displays outdoors are a more desirable option to reduce your business’s carbon footprint.

Versatility

As mentioned above, information on LED displays can easily be changed or updated at any time. Also, Four Square creates attractive LED signage with interactive screens making it more engaging for customers. LED screens for advertising can be used to display business information or propagate your brand image. LED advertising is a versatile form of marketing.

Summary

Four Square is one of the best companies for digital signage in Bahrain. As part of our services, we also create LED outdoor screens in Dammam. Our wide range of products makes us one of the most preferred companies in Bahrain for outdoor digital signage requirements.

At Four Square, we take pride in our completed projects. Our projects are a reflection of our capabilities. We understand the different requirements of our clients and for this purpose; we create tailor-made solutions to meet the needs of our diverse clientele.

Our repeat client base is a reflection of the quality of our services. To date, we remain the leading digital outdoor signage company in Bahrain.

Contact Four Square today for all your outdoor advertising requirements in Bahrain and Dammam.